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Registering trademarks is inexpensive and should be done liberally by any company that develops products.  Even if you are only in the business of providing services, registered trademarks can give you a significant competitive advantage.  Many trademark rights can be lost without registration.  Loss of trademark means a competitor can use your company’s product name, service name, and even the company’s name itself, ultimately misleading your customers into thinking they are buying the same quality goods and services you produce from another supplier. With the cost of registration so low, it is generally better to register the mark of each product.